Surveys and Questionnaires Advantages and Disadvantages - Wisestep (2023)

A large number of people around the globe takes the help of surveys and questionnaires to gather a wide range of information and answers to some crucial questions.

These surveys and questionnaires are designed in such a way that would evoke an accurate response from the survey takers.

They are conducted for a variety of reasons by a wide number of sectors like business, marketers, researchers, etc.

Some surveys may be designed to get a to-the-point review on their products while others solely for general discussions and polls.

Surveys and Questionnaires Advantages and Disadvantages - Wisestep (1)

What is a Questionnaire?

A questionnaire is a practice of collecting data by involving the process of asking written or oral questions related to a particular subject or topic.

A questionnaire is completely different from surveys.

What is a Survey?

A survey is a practice of collecting data by using several data collection methods and processes. A questionnaire is also a process that comes under surveys.

Why Use an Online Questionnaire:

There are many advantages of making use of online questionnaire

  1. Low cost
  2. Needs less time
  3. Reach the audience easily
  4. Provides time to users for responding
  5. Increase in ROI
  6. Responses are precoded preventing any error
  7. safety of data as it is in electronic format
  8. Data can be analyzed hassle-free
  9. The data can be used for our organization as per requirement

Advantages and Disadvantages of Questionnaires: Advantages Disadvantages
1 No pressure Accessibility issues
2 Standardized Unconscientious responses
3 Reliability and validity Lack of personalization
4 Easy analysis Hidden agenda
5 Comparability Analysis issues
6 Scalability lack of nuances
7 Respondent anonimity Survey fatigue
8 Fast results Interpretation issues
9 Practical Skipped questions
10 Inexpensive Dishonest answers

So let us discuss some advantages and disadvantages of questionnaires in research and surveys in detail.

Advantages of Surveys and Questionnaires:

There are scores of advantages and strengths of survey research and questionnaires to go through. Here are a few mentioned below:

1. Huge amount of information

We all know that there are billions of web users scattered all over the world. Thus, a huge amount of information in any form is or can be collected for various purposes.

This is a positive point for all the survey poll conductors, who want a large amount of responses in a short time.

Also, this target can also be achieved through offline surveys, but online once are more effective. Since you get the large crowd as a target, you can easily evoke some answers for your survey.

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Additionally, sharing through various social media accounts also increases traffic for the questionnaires. Thus, increasing the amount of information that should be achieved.

2. Efficient scientific analysis

Researchers use these questionnaires as bait to acquire accurate answers for their scientific researches and theory.

They use the crowd to get specific answers related to their theories to check the validity of their research.

Also, a thorough scientific analysis is conducted to gather opinions and data regarding people’s opinion on any specific topic.

This is done to conduct research on the basis of information gathered from the people through these surveys. They are found to be pretty effective when opinion is taken into consideration from a lot of users.

3. Create new theories

Surveys and questionnaires are conducted, taking various groups of people separately.

If a group of learned people is subjected to a particular survey, their answers may open up ways to a brand new theory.

Researchers take the help of these kinds of questionnaires and surveys to get solid information on how to approach for a new theory.

So practically, conducting surveys can pave a way to a new theory for researchers. Also, existing theories can be tested and opinions regarding them can be collected for any time use.

4. Easy to manage

Proper management can easily be achieved through conduction of surveys and questionnaires.

Create a set of questionnaires or conduct a survey, and you get thousands of opinion for a single query with the easy manageability feature by default.

If the conduct is online, then there is nothing practically to be done extra. The software manages by itself, managing all the data.

Also, if the questionnaires are done offline, proper storage should be taken into account for efficient manageabilities, like formatted sheets or keeping the latest answer at the top.

5. Practical approach to any doubt

Creating questionnaires and surveys clarify any doubt regarding any particular issue or a social cause in general.

It becomes easy to get people’s opinion on the particular matter without much hassle. It is much easier than asking individually a person of his/her opinion since all you get to do is prepare a set of questions for your survey and questionnaires.

Especially if they are paid surveys, people tend to attend it more than free surveys.

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6. Easier quantification of the result

All you do is prepare your queries for the survey and get a huge amount of response for a single survey conducted.

A single survey has the capacity to evoke a response from thousands of users online as well as offline.

Just tagging the survey as paid can attract a lot of opinions. And at the end of the day, survey results would be ready with thousands of answers.

7. Measure deviation from other theories

Surveys and questionnaires are a good source to judge how much opinions differ from each other. This may lead to the solution that one intends to find.

Especially for researchers, surveys may prove fruitful since a large number of opinions from a wide class of people would come for analysis.

This is an effective way to measure the deviation that is by how much each opinion differs from the hypothesis originally made.

8. Include any number of people

A lot of people can be involved in this survey processes to get a wide variety of results. Opinions differ from person to person.

Therefore, different opinions will come to the surface when the amount of crowd involved is increased.

Surveys and questionnaires also don’t have any specific limit for people. Any number of user can get to attend a survey.

9. Compare data collected

If a huge amount of data is collected through questionnaires then through comparison, the right solution may end up with the survey conductor.

With a large amount of data, a proper analysis can be conducted to get to the right conclusion.

Especially in research, the comparison is widely done, since they need the proper solution to their issues.

10. Good source of decision-making

Conducting questionnaires and surveys are considered to be an unbiased approach for getting information that helps in making a decision.

Most of these decision-making surveys are provided with options like yes no or no idea. While some media use this kind of surveys to gather people’s opinion on a particular topic that may be related to any public figure or any incident that is causing controversy throughout the region.

This opinion can give a result of the sensible decision as well as well analyzed answers to one’s questions on any particular topic as well as can help in reconsideration of the decision.

Disadvantages of Questionnaires and Surveys

Here are some surveys and questionnaires disadvantages which are mentioned below:

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1. Difficult to understand psychological surveys

If a psychological survey is conducted, then getting the proper solution becomes more and more difficult.

Since every person is different physically, socially and mentally, the emotion factor will vary from person to person.

Therefore reaching to a proper conclusion becomes hectic, since people tend to give different answers in accordance with their own emotions and feelings.

2. False information

Providing false information in surveys is a very common thing that happens. If the survey is paid, then people will lie in order to get the survey done as the eligibility justifies.

Thus giving rise to a huge amount of false information that may harm the overall reason for which a survey or questionnaire is created.

Therefore, necessary precautions should be taken with the help of software to detect any mismatched information that may lead to falsehood.

3. Too much of varied opinion

A substantial variation in opinion is a must while conducting surveys or preparing questionnaires.

But if every opinion of the user who has gone through the survey has a different opinion, then it becomes difficult to come to a right conclusion.

In that case, options should be provided for better classification and to decrease excessive variance in opinions.

4. Formation of clash

During online polls, which are also a part of surveys, the formation of clash or rivals is an obvious thing to occur.

Surveys may end up forming a group and dividing people on the basis of their opinions. This may lead to hostility among each other and result in discord.

So, it is always advised to play safe and take proper steps to prevent dispute like providing safe options to choose, for instance, yes or no type options, for the proper conduct of the survey without the clash of opinions.

5. Thoughtless answers

Sometimes, people tend to give opinions on crucial matters without giving proper thought to the questions asked.

For instance, people may sometimes go on describing a particular issue while question demands only a yes or a no.

At the same time, people just overlook the question and simply give mindless answers while questions ask to think. This thoughtlessness and unmindfulness of users make conducting survey a difficult task to perform.

6. Unwanted information

Yes, it is true that conducting surveys and questionnaires give a diverse range of information, but many of them prove to be null and void since they have no relation to the questions asked.

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This unwanted information may lead to frustration and eventually, makes difficult for the person conducting the survey, to compare results and get the correct answer.

Moreover, a heavy amount of unnecessary information may consume the unnecessary time of the researcher or marketer.

7. Quality may degrade

Getting a huge number of solutions become easy, no doubt, but there may not be any increase in the quality of answers.

Sometimes the objective for which a survey is not fulfilled since low-quality results are obtained from the surveys and questionnaires.

Therefore ensuring to include those groups of people who are fit for the survey is a must. Simply conducting a pre-survey regarding the personal information of the user can ensure eligibility of a person for the survey.

8. Limited amount of information used

Although a large amount of information is collected, only a part of it is put to use.

According to a study, it is found that those conducting surveys and questionnaires taking a large group of people end up utilizing only 5-10% of the total data collected. That results in massive wastage of information.

9. Time consuming

Conducting surveys and questionnaire taking a lot of users can become very tedious as well as consume a lot of your time.

Collecting, analyzing and concluding can take away a lot of your valuable time.

10. Ensure true result

Sometimes, the questions asked during surveys or questionnaires tend to make people confused.

So, unable to decide what to give as an answer, they provide you with vague solutions or sometimes useless answers. Some online surveys too, provide you with typically confusing questions that are really difficult decipher.

The only option the user gets is either to answer with some mindless answer and complete the survey or leave the survey unattended.

Tips to get better result from Surveys and Questionnaires

  1. In order to conduct a safe, unbiased survey or questionnaire, you need to follow a few tips to ensure perfection.
  2. Ensure that the inquiries asked, give the precise information that the survey or questionnaire is expected to analyze.
  3. Try changing the question or more like twisting it a bit, so that the person giving the survey may provide you with the answer you actually require. Twisting questions is an art by itself, make sure to perfect it to ensure perfect conductance.
  4. Try using generalized question for the survey instead of biased one to get the perfect opinion of a survey taker.
  5. Avoid placing questions that would result in unnecessary answered that you don’t require. It is always nice to have knowledge a bit more, but only those which are necessary.
  6. Use simple clear language and readable font to ensure better results. The study has proved that fonts that have better readability have given better results than stylish fonts.all remember you are designing question for every age group of user.
  7. Keep the flow going- don’t suddenly jump to a question on defense after a question on politics. Don’t prepare haphazard questions, it tends to irritate users.
  8. Keep the number of questions as low as possible and try asking to the point questions. Avoid vague questions as far as possible.

Final Words:

From the above context, it is derived that there are equal pros and cons of surveys and questionnaires.

For some, surveys may become a source of ample opinion and way to make the right decision, while for the others, it can be used for getting reviews for their products or formulating a new hypothesis.

But in general questionnaires and surveys are required in order to get the opinion of mass at once, and so, make the process of decision-making a lot easier. Do keep in mind the disadvantages while performing surveys and act accordingly.


What are advantages and disadvantages of survey and questionnaire? ›

Comparison Table for Advantages and Disadvantages of Questionnaire
It is easy to plan and executeIt allows respondents to change their previous answer if it contradicts the after answers
Respondents can select their own language and versionIt cannot be used for illiterate and small children
3 more rows
9 Mar 2022

What are the advantages of questionnaires and surveys? ›

When it comes to the benefits of questionnaires in research the positives are wide-ranging particularly with online questionnaires.
  • Cost savings: ...
  • Reach people quickly: ...
  • Scalability: ...
  • Respondent anonymity: ...
  • Flexibility for respondents over where and when to complete their questionnaire: ...
  • Data accuracy:
18 Jan 2021

What are the advantages and disadvantages of using surveys? ›

Summary of Online Survey Advantages and Disadvantages
AccessibleNo personalized follow-up questions
Design flexibility
Honest responses (due to anonymity)
Simple data analysis
5 more rows
20 Oct 2022

What is the disadvantage of survey questionnaire? ›

Hard to convey feelings and emotions

A survey or questionnaire cannot fully capture emotional responses or feelings of respondents. Without administering the questionnaire face-to-face, there is no way to observe facial expressions, reactions or body language. Without these subtleties, useful data can go unnoticed.

What are the disadvantages of questionnaire? ›

12 Disadvantages of Questionnaires
  • Incorrect Feedback. ...
  • Reluctance Towards Sensitive Topics. ...
  • Ignorance of Questions. ...
  • Neglects Emotions. ...
  • Different Interpretations. ...
  • Survey Fatigue. ...
  • Lack of Accessibility. ...
  • Superficial Responses.
5 Jun 2020

What is the advantage and disadvantages? ›

As nouns, the difference between disadvantage and advantage is that disadvantage is a weakness or undesirable characteristic; a con while the advantage is any condition, circumstance, opportunity, or means, particularly favorable to success, or any desired end.

What are the advantages and disadvantages of online questionnaire? ›

Advantages And Disadvantages of Online Surveys
  • Advantages of Online Surveys. More Convenience & Better Responses. Accessibility From any Device. Significant Cost-Cutting. Flexible With Design. ...
  • Disadvantages of Online Surveys. Inability to Connect With People From Remote Areas. High Chances of Survey Fraud. Sampling Issues.
27 Oct 2021

What are the 7 types of surveys? ›

Types of Survey Methods
  • Online Survey Method.
  • Face-to-Face Surveys.
  • Focus Groups.
  • Panel Sampling.
  • Phone Survey.
  • Mail Surveys.
  • Kiosk Surveys.
  • Paper Surveys.
25 Aug 2022

What's the importance of survey? ›

Surveys can help gauge the representativeness of individual views and experiences. When done well, surveys provide hard numbers on people's opinions and behaviors that can be used to make important decisions.

What are the 3 types of survey? ›

Exploratory, descriptive, and causal are the three main types used in survey research. It helps to familiarize yourself with these types before designing your survey research.

Which is a disadvantage of an online survey questionnaire? ›

Non-Response Bias

Survey fraud is probably the heaviest disadvantage of an online survey. There are people who answer online surveys for the sake of getting the incentive (usually in the form of money) after they have completed the survey, not with a desire to contribute to the advancement of the study.

What are the disadvantages of question and answer? ›

  • It is difficult to prepare good questions, and arrange them logically.
  • The whole content-matter cannot be taught by this strategy.
  • The teacher wants the structured answers from the learners. There is no freedom for imaginative answers.

What are types of disadvantage? ›

Disadvantaged area
  • Disadvantaged child.
  • Disadvantaged pupil.
  • Political correctness.
  • Poverty.
  • Destitute.
  • Disabled.
  • Social exclusion.
  • Social vulnerability.

What is advantages and disadvantages essay? ›

In an advantages and disadvantages essay your task is to describe the positive and the negative sides of a specific topic. You must include examples and reasons to support your ideas. Sometimes you will also be asked to give your opinion.

What are types of advantages? ›

Five types of competitive advantage
  • Cost-based advantage. This is the most obvious way of achieving competitive advantage. ...
  • Advantage from a differentiated product or service. ...
  • First mover advantage. ...
  • Time-based advantage. ...
  • Technology-based advantage.

What are the 5 advantages and disadvantages of online classes? ›

Read on.
  • Online courses require more time than on-campus classes. ...
  • Online courses make it easier to procrastinate. ...
  • Online courses require good time-management skills. ...
  • Online courses may create a sense of isolation. ...
  • Online courses allow you to be more independent. ...
  • Online courses require you to be an active learner.

What are the disadvantages and disadvantages of online learning? ›

  • Disadvantages of Online Learning: In a Nutshell. Limited Teacher-to-Student Feedback. Risk of Social Isolation. Cheating is Garder to Monitor. E-learning is Inaccessible to Digitally Illiterate People. Issues with Accreditation and Quality Assurance. ...
  • Final Thoughts: Disadvantages of Online Learning (2022)
16 Nov 2022

Why survey is the best method? ›

Surveys are useful in describing the characteristics of a large population. No other research method can provide this broad capability, which ensures a more accurate sample to gather targeted results in which to draw conclusions and make important decisions.

What are the 4 steps of a survey? ›

Step one: create the questions. Step two: ask the questions. Step three: tally the results. Step four: present the results.

What are the 12 steps in the survey process? ›

12 Steps For A Successful Survey
  1. Investigate past survey experience. ...
  2. Clarify the purpose. ...
  3. Consult and involve stakeholders. ...
  4. Communicate widely and frequently. ...
  5. Make the survey easy to access and complete. ...
  6. Create a buzz. ...
  7. Feedback results as soon as possible. ...
  8. Ask questions to better understand issues.

What are 2 main types of survey? ›

Surveys can be divided into two broad categories: the questionnaire and the interview. Questionnaires are usually paper-and-pencil instruments that the respondent completes. Interviews are completed by the interviewer based on the respondent says.

What survey means? ›

ˈsər-ˌvā surveyed; surveying. transitive verb. : to examine as to condition, situation, or value : appraise. : to query (someone) in order to collect data for the analysis of some aspect of a group or area.

How are surveys used? ›

Surveys are research methods used for collecting data from a predefined group of respondents to gain information and insights into various topics of interest. They can have multiple purposes, and researchers can conduct them in many ways depending on the methodology chosen and the study's goal.

What is the aim of the survey questionnaire? ›

Questionnaire surveys are a technique for gathering statistical information about the attributes, attitudes, or actions of a population by a structured set of questions.

What are the types of questionnaire? ›

There are following types of questionnaires:
  • Computer questionnaire. Respondents are asked to answer the questionnaire which is sent by mail. ...
  • Telephone questionnaire. ...
  • In-house survey. ...
  • Mail Questionnaire. ...
  • Open question questionnaires. ...
  • Multiple choice questions. ...
  • Dichotomous Questions. ...
  • Scaling Questions.

What are the main 4 types of survey questionnaires? ›

4 Classes of Survey Questions
  • Open-Ended. If you could individually interview each survey respondent, you'd probably ask a lot of open-ended questions. ...
  • Closed-Ended (Static) ...
  • Closed-Ended (Dynamic) ...
  • Task/Activity Based.
5 Sept 2018

What are the 5 types of survey questions? ›

Guide to the Five Types of Survey Questions
  • Open-Ended Questions.
  • Multiple Choice Questions.
  • Ordinal Scale Questions.
  • Interval Scale Questions.
  • Ratio Scale Questions.
12 Jun 2022

What is an advantage of the survey approach? ›

It offers a straightforward analysis and visualization of the data. Most surveys are quantitative by design. This process allows for the advantage of a straightforward analysis process so that the results can be quickly visualized.

What are three disadvantages of online surveys over surveys? ›

Four Disadvantages of Online Surveys
  • Online Limitations. Not everyone has internet access. ...
  • Close-Ended Question Limitations. ...
  • Non-Response Bias. ...
  • No Interviewers.
26 May 2021

What is the important of survey? ›

Surveys can help gauge the representativeness of individual views and experiences. When done well, surveys provide hard numbers on people's opinions and behaviors that can be used to make important decisions.

What is the main purpose of a survey? ›

Surveys are used to gather or gain knowledge in fields such as social research and demography. Survey research is often used to assess thoughts, opinions and feelings. Surveys can be specific and limited, or they can have more global, widespread goals.

What are the types of survey? ›

The 10 most common survey methods are online surveys, in-person interviews, focus groups, panel sampling, telephone surveys, post-call surveys, mail-in surveys, pop-up surveys, mobile surveys, and kiosk surveys.

What is the main disadvantage of face to face surveys? ›

Disadvantages of face to face surveys

High cost: when you consider that you need staff to conduct this method of surveying, and that personnel are one of the highest costs a business can incur, it's not surprising to see that cost is a major disadvantage for face-to-face interviews.

What are the disadvantages of face to face survey? ›

  • Costs are more substantial than other methods.
  • Involves a greater investment of time.
  • Due to time and budget constraints, the geographical area that can be covered is often limited.
  • Participant responses may be affected by 'interviewer bias'

What are the three main disadvantages of a face to face interview survey? ›

Disadvantages of F2F interviews
  • Interviews are more time consuming to recruit and conduct.
  • As a result of timing and travel, F2F interviews can be expensive.
  • Interviews can deliver biased responses.
  • Most carefully vet the respondent's ability before investing time in the recruitment process and interview process.
15 Jan 2016


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